This is a large refactoring of the POM structure which removes a lot of cruft that has been accumulated though the years.

 - Most notably the lifecycle now align with the regular maven lifecycle.
 - The -DrunITs is removed and integration tests are not opt-out instead of opt-in.
 - Duplicate declarations in child POMs has moved up to the parent POMs instead.
 - All eclipse m2e declarations is removed.
 - Old obsolete properties no longer in used is removed.

The current caveat is that javadoc jar and source jar file generation is most probably broken. Since this hard to test/verify without running it through the build system I find it's a necessary break. And given that fact that the release of 3.4 is far away is shouldn't be a problem.